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Here is a new strategy for fighting cyber crime: own the routers, own the...

Exploiting a router in place costs ways less than intercepting a shipping truck in the middle of the night and is much more scalable. Attackers can now own the entire Internet.

Digital and social marketing basics: Why knowing your audience is very important

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

All ye merchants, wake up! Mobile commerce is growing way faster than you think

Performance marketing tech company Criteo recently released its Q4 2014 State of Mobile Commerce Report, critically looking into consumers’ mobile shopping behaviour and trends. Finding that...

New survey says mobile devices are changing the sales game

Australian consumers, much like those in other regions of the world, are making the shift mobile shopping in rapid leaps, according to a recent announcement by PayPal/Ebay. The emergence of new, portable devices is working hand in hand with an increase in behavioural shift on the part of consumers.

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