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In our mobile age B2C and B2B simply cannot afford to forget about apps

At one point in time, it was more cost effective to develop a mobile version or mobile-friendly site and call it a day. That...

Codengo revives pioneering mobile platform Javaground

Unless you’re a nerdy boffin whose speciality is mid-noughties mobile companies, you may not have heard of Javaground. Back in the day (well, mid-last decade, which is the mobile equivalent of BC times) Javaground was *the* leading provider of mobile app development tools. The company’s client list included Sony Online Entertainment, Capcom, Namco and Indiagames. It's now Australia bound, following its acquisition by Codengo.

Freelancer survey reveals technology winners and losers for 2010 (PHP biggest winner; Microsoft biggest...

Online outsourcing marketplace (and Anthill Cool Company Award winner) Freelancer.com has released the results of its 2010 Freelancer Fast 50 index, an analysis of 320,000 online job postings, revealing the most (and least) popular technologies desired for freelance jobs in 2010, providing a barometer of technology trends.

Reality goes mobile with new augmented app to promote KIA at the Australian Open

In an Australian first, mobile solutions group Mnet has delivered an augmented reality experience to capitalise on KIA's sponsorship of the Australian Open. Triggered by broadcast television, online and print media advertising, the mobile application, available on smartphone platforms iPhone and Android, uses augmented reality to bring a 3D animation of the KIA Optima from different channels, such as television, to the mobile phone.

Does the iPad have what it takes to save the newspaper industry? Not yet.

Does the iPad have what it takes to save the newspaper industry? That’s what Matthew da Silva asked a number of leading experts in the fields of digital media and mobile technology. As he reports, expert opinion is so far mixed – but one thing is certain: it’s up to news companies to capitalise on innovation by understanding their readers’ rapidly evolving lifestyles.

Small businesses that use Facebook and Twitter enjoy higher online revenues, survey finds

Australian small businesses that use social media as part of their online business strategy are more likely to achieve greater revenue returns from their websites than those that don't, according to a new research report launched by Melbourne IT. The results also found mobile applications on the rise and confusion around cloud computing.

Gartner predicts top 10 consumer mobile applications for 2012

Gartner Inc., the information technology research and advisory company, recently forecast its top 10 consumer mobile applications for 2012. The applications are judged on their impact on consumers and industry players, considering revenue, loyalty, business model, consumer value and estimated market penetration.
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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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