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Aussie tech start-up set to keep European workers safe after securing key partnership

The partnership with SAT provides JESI with its first foothold in the European market, becoming its sixth international supplier and adding to its current reach that includes the United States, Asia-Pacific and the Middle East.

This Brisbane start-up is doing away with the headaches of managing a large brand

Designers face multiple minor changes. Marketers face escalating costs. This has been the reality of enterprise brand management. Outfit is changing that

Looking to spread your wings beyond Australia? Why you should consider exporting to the...

The Middle East is an exciting export market for Australian SME exporters if they know how to identify the opportunities and understand the potential risks

Australian equity crowdfunding notches another win as safety start-up raises $1 million on VentureCrowd

VentureCrowd announced the completion of its latest equity-based crowdfunding round, for nearly $1 million, in safety software start-up CriticalArc.

How one company found the recipe to make millions in an ancient Middle Eastern...

Tony Lutfi first came across Freekeh in Jordan when he was dining with the Prince of Jordan. Freekeh is an ancient Middle Eastern grain food...

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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