Tag: Microsoft

As Kraft's iSnack 2.0 debacle illustrates, companies don't have much room for error these days when it comes to launching a new product. That is especially true if that company's name is Microsoft and that product is Windows 7, the latest iteration of the company's flagship product and the follow-up to the much maligned Windows Vista.

As Kraft's iSnack 2.0 debacle illustrates, companies don't have much room for error these days when it comes to launching a new product. That is especially true if that company's name is Microsoft and that product is Windows 7, the latest iteration of the company's flagship product and the follow-up to the much maligned Windows Vista.

In the good old days when TV spots were cheap and Colgate-Palmolive seemed to have an unlimited budget, a style of advertising emerged under the banner of, “It’s so bad it’s good”.

According to many, tablets are the future of media and will be the saviour of journalism. While the Apple Tablet remains one of the most hyped (and mysterious) upcoming devices, Microsoft has entered the fray. And guess what? Technology website Gizmodo has somehow scored leaked footage of what Microsoft is calling its Courier.

Google, seeking to win over Microsoft Internet Explorer (IE) users to its new Google Chrome browser, has launched Google Frame, an IE plugin that runs Chrome inside IE.

Google, seeking to win over Microsoft Internet Explorer (IE) users to its new Google Chrome browser, has launched Google Frame, an IE plugin that runs Chrome inside IE.

Hanging around Bell's neck wherever he goes is a device called a SenseCam, which takes pictures of whatever is in front of him at predefined intervals (generally within a few minutes) or when the sensor detects a change of light, signalling a change in environment. The pictures are stored on a server along with constant audio, some video and the rest of Bell's "life".

It must be difficult heading up one of the world's largest companies. Harder still trying to emerge from the shadow of that company's founder, one of the world's most famous men. And then there's the issue of a new competitor muscling in on your turf - one that can do no wrong in the eyes of the public. How frustrating!

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.

It takes a lot of guts for an entrepreneur to turn down an offer from a US venture capital investor, particularly when the alternative means staying put when you have just two months cash left. Brad Howarth follows the plight of innovative start-ups down the road to commercialisation.

This is what Microsoft is working on for the next evolution in gaming. Project Natal, as it's being called, was unveiled back at the start of June at the E3 gaming conference. It features controller-free, full-body gaming. If it works half as well as this video, Sony and Nintendo will be scrambling.

Waking up on Friday, I found myself trawling through messages on my phone. The first few are from work, but then I get to one from a contact who asks me this: "What are bloggers saying about Microsoft's Bing?" This left me dumbfounded. What is Bing? As a write on personal finance and micropreneurship, anything that surrounds starting something new or spending to develop something new interests me. A quick search on Google helped me find the answer...

This is an oldy but a goody. Mr Bean plays Microsoft in a PC vs Mac ad.

Microsoft is showing signs of renewal, and this Future Vision Montage (presented at this year's Wharton Business Technology Conference) proves it. It might contain more fiction than science, but this showcase of Microsoft's futuristic product line, circa 2019, contains a mouth-watering array of technologies that will deliver seemless interactivity beyond the desktop.

The future of the information age is up for grabs and the darlings of the new, new economy are jostling for position. Since Google’s...

“Genghis Khan started with a tribe of seventeen people, including his mother. He conquered everything. It seems to me you don’t need much in...

Why is it that the endless opportunities available to large Australian companies - through their vast resources and global networks - are all too...