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Hey Presto! Watch me pull an ROI out of my hat!

In his first post, The cheque is in the mail, I'll respect you in the morning and your email system will generate a 125% ROI in ten months, Mr 1% Spend explored the idea that Return on Investment (ROI) is a concept manipulated by marketers in order to produce unmissable investment propositions. Here he expands on this topic with an example of this technique and how it will leave you, the customer, completely dissatisfied.

The cheque is in the mail, I’ll respect you in the morning and your...

ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.

The cheque is in the mail, I'll respect you in the morning and your...

ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.

FREE BUSINESS TOOLS

How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

FREE BUSINESS TOOL

How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE