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Dumb ways to die, a content marketing juggernaut [VIDEO]

The catchy video from the operators of Melbourne's train network, Metro, is clocking up all sorts of amazing statistics. Since Monday this week, it's had more than 8.5 million views, bringing its grand total of views to this point in time, to around 15 million.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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