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PR flacks beware! Your product campaigns are subject to video review.

Mick and other bloggers weren't impressed with this "spammy" contact, and made that clear. So Publicis Mojo had another crack, sending him a package. Mick deceided to capture his impressions of this second marketing effort by videoing the grand opening in the form of a review.
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...