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Why we think this app from the Melbourne Symphony hits a high note

The Melbourne Symphony Orchestra has released an iPhone app aimed at classical music's most under-served demographic: kids. The app includes profiles of each of the instrument sections and Q&A's with some of its members. While the app makes for a solid educational tool, we also find it to be effective publicity for the often under-appreciated arts. What good is a symphony without an audience? And as those audiences grow ever older, who will replace them?
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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...