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Five marketing lessons everyone can learn from Tough Mudder

I'm officially one Tough Mudder! It was an amazing personal achievement for me, one that has left me with many lessons to apply to both my personal and business lives. But, reflecting on the day in hindsight has me captivated by the brand’s success and the lessons businesses can learn from the worldwide phenomena that is Tough Mudder.

When is it good to be made redundant? When you’re a business owner!

Redundancy is rarely a word you want to hear. However, for business owners, it should be considered a word of great positivity. Being redundant in your business means you are free from dependency; in fact, plain free. Think of all the inane tasks we do because we think we are the only one that can do them “properly”. Yet, most tasks can be delegated; it’s just our ego that often gets in the way of being free of them.

Why is it so hard to start a succession plan? Writer’s block, or just...

Succession Planning for your business is an easy topic to grasp: it’s about putting a plan in place for your business so ultimately, when you sell – be it to family, staff or the market – you will not only maximise your price, but ensure an easy transition process that will increase the marketability to a prospective buyer. Well, that seems like a pretty important document to me, so why do so many of us put off what is akin to an ‘insurance plan’ for our future?

FREE BUSINESS TOOLS

Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE