Media
How to generate media attention for your startup
When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted.
50 Top Publicity Stunts
Earlier this year, prominent UK PR agency Taylor Herring compiled a list of the Top 50 Publicity Stunts. Some of them created a global buzz, some were very expensive and some were downright illegal. But they all succeeded in turning heads and getting chins wagging, which surely put a smile on the brands being publicised.
Not-for-profit Miro launches new ‘adopt a line of code’ business model
In an effort to secure required development funds and a way forward, open source media software platform Miro today announced its revised business model: adopt a line of the software’s code.
What the newspaper industry needs to do to survive
Frankly, it sounds like newspapers are struggling to understand the opportunities and rules that govern the online world. There is a whole generation that has grown up with the concept of freemium economics. Try to charge them for something they have always had for free and you’ll lose them altogether. They need to remember that their main customers are advertisers.
Website(s) of the week: Students locked up until they built 6 web startups from scratch
The idea of locking a bunch of creative people in a room until they have hammered out a plan for a new business is not new. In fact, it’s been done at Mixer events around the world for a number of years. But the concepts – which tends to engender a form of Stockholm Syndrome in entrepreneurs held hostage by market problems – always seems to churn out interesting formative business. They might not always go on to become the next Google, but the process illustrates the power of focused collaboration.
6 Social Media mistakes other people make – and how to avoid them
Internet marketing is complex and it’s becoming more so every day. You can’t do everything, so it is essential that what you do is done well to maximise your investment in time and money. Social media is all the rage at the moment, and astute business builders realise that business is where the people are. [...]
Website of the Week: Business Exchange
The real value in this new digital media landscape rests with networks and the ability to extract what is interesting and useful from the cacophony created online by pornographers, pontificators and penny-stock pushers. Last August, US business magazine BusinessWeek lifted the lid on Business Exchange, a social media initiative that it had been developing for two years.
Top 10 Social Networks for Entrepreneurs
Mashable recently posted a terrific summary of the Top 10 Social Networks for Entrepreneurs.
Some of these you will have heard of – perhaps you even use one or two regularly (LinkedIn is the obvious example). But it’s worth exploring all ten, if only to peruse the voluminous amount of business tips and links to further useful resources and people.
Measure your online success in a bear market
Digital marketing can give you a competitive advantage in these tough economic times, according to Google Australia’s Michael Fox. The average Australian now spends 25 percent* of their media consumption time on the internet. In keeping with this, Australian small businesses understand that having a strong online presence in order to reach their customers and [...]
Website of the Week: The Mobiler
This week, Gizmag launched The Mobiler, a sister site covering all things mobile. With the release of Apple’s iPhone, Research In Motion’s Blackberry Storm, Google’s Android project and other cutting edge products, it’s safe to say that mobile is hot right now.
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