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How to become a Key Person of Influence

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Media

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Sheesh, Rupert, would a subscription model KILL you?

September 11, 2009 | Marketing & Media

The truly anarchical nature of the internet (despite attempts to control it) precludes the concept of the captive audience. Now, it’s a buyers’ market – and we have so very many options. Big media take note.

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Online game spammers ambushed by virtual cops

September 10, 2009 | Marketing & Media

Underground spam companies are infiltrating popular online games, such as World of Warcraft, by hiring players to accrue and sell virtual possessions of in-game value, such as swords and potions. It’s a new frontier, and the authorities are fighting back, sending virtual detectives into these games to police such activity.

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Compare Google and Bing search results on one page

September 10, 2009 | Marketing & Media

Here’s a simple mashup/hack on the concept of comparing search results between Google and Bing. Type your search query in the top box and the results in Google and Bing appear below in split-screen. Handy for those searching for information or, more likely, those seeking to compare how their own site ranks in each search engine for various search terms.

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Sydney researchers develop energy-efficient model for cloud computing

September 10, 2009 | Tech & Innovation

A breakthrough by researchers at the University of Sydney is set to harmonise two of today’s hottest emerging trends: cloud computing and energy efficiency.

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SMS payment for school canteen lunch orders now available via Easy Canteen

September 8, 2009 | News Desk

You might, from time to time, forget to give your kids money to pay for their lunch orders. Or perhaps your children have a habit of using the lunch money you give them to buy lollies instead of the alfalfa sandwiches for which it is intended. Either way, mHITs is hoping both parents and schools will sign up for Easy Canteen.

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You think Twitter is indulgent. Check out “hauling”.

September 8, 2009 | Marketing & Media

“Hauling” = videoing yourself showing off items you have just bought and posting it on YouTube for the world to see.

This clip, from the Al Gore-backed Current TV, contains everything that is right and wrong with America.

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How to use Twitter for business… This time, it’s personal.

September 8, 2009 | Marketing & Media

Developed by Australian digital marketing consultant Clare Lancaster, this 21-page eBook is designed to teach businesses how to increase website visitors, leads and sales by connecting with people using Twitter.

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The death of the record industry

September 7, 2009 | Marketing & Media

Former Pittsburgh, Pennsylvania record story proprietor Paul Mawhinney owns about one million record albums and about a million and a half record singles, making his the world’s largest record collection. This fascinating short documentary explores how he built it and, due to a struggling record industry and his own ill health, why he was forced to close his store is now selling his collection. It’s a poignant glimpse at impermanence; of a passionate human life buffeted by impersonal market machinations.

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uberVU returns with improved online conversation tracking

September 7, 2009 | Marketing & Media

Last week we discovered that the uberVU team has been hard at work transforming the product based on the initial feedback received from private beta testers. And the public beta version is now live.

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Facebook thinks I’m an overweight Liberal

September 7, 2009 | Marketing & Media

Once of the greatest things about social media is that it allows advertisers to target their messages to certain demographics and consumers with identifiable buying habits. Initially, this sounds insidious. However, targeted advertising is largely a boon for both sides of the sales equation.

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Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.

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