Media
Show Pony Fashion uses social media to make $1M in first year. Who says Australian retail doesn’t understand Facebook?
Founded little over a year ago on the back of a credit card ‘investment’ Show Pony Fashion has defied the industry trend of sliding sales to post it’s first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia’s fashion-conscious women.
Is Ricky Nixon a victim of reputational terrorism? (What Kim Duthie can teach your business about the art of PR)
Vilified footy entrepreneur Ricky Nixon’s latest, most abortive attempt at PR redemption this weekend provided several clear lessons about the new art of war on the PR and reputation battleground. The most instructive lesson from the interview was when Nixon sulked that he was being unfairly outfoxed and out-PR’ed by a teenager.
What’s the future of media, and what are you doing in Rupert Murdoch’s pajamas? [VIDEO]
What’s the future of the media industry, and what does it have to do with silk pajamas? Anthill Editor-in-Chief James Tuckerman joined two other captains of the industry in a freewheeling discussion. Their answer to the first half of the question: It’s bright. The second half? Read on.
Why your press releases are treated like spam [Five ways to alienate a journalist]
Having run free PR and media leads service SourceBottle for just over a 18 months, I’ve gathered some rare insights into the minds of journalists and what will lead to a figurative black mark against your name. The average journalist will receive from 20 to 200 PR news releases per day. And, as a result, most are treated like spam. Are your media releases the PR equivalent to penis enlargement emails and Nigerian scams?
The 17th AIMIA Award Winners
The 17th AIMIA Awards have distinguished several projects and companies in the interactive media industry and as awarded the Outstanding Contribution Award to Oliver Weidlich.
Media Accelerator Program gives voice to early-stage media companies
The Festival of Media Global, organised by C Squared, has issued a call for media innovators to participate in its Media Accelerator Program (MAP). Participating companies will compete for one of ten speaking slots and the title of Festival of Media Global ‘Hot Company of the Year’.
The Rise of the Social Economy, Part 2: The new web and its market opportunities
The web is no longer a digital version of print. It is the space where conversation is facilitated. Websites are becoming applications that feed information out to various social-based platforms. This means that most brands need to start thinking about their website as a database that organises and distributes information and features to specific groups within the world of social media.
Internet surpasses television as the main source of news for younger generations [STATISTICS]
The most recent report of The Pew Research Center for the People and Press reveals the internet has surpassed television as the main news source for American young adults between the ages of 18 and 29 years old. And this year, for the first time, the internet surpassed radio as the main source of news for Americans aged over 50, including the over 65 demographic.
What types of business will rise and fall in 2011? Is your industry among them?
Business information analysts IBISWorld released a list of which Australian industries and sectors will rise and fall in the year of 2011. The organic farming industry is expected to be the number one growthe industry, while wired communications carriers are expected to make the biggest fall.
What was the biggest PR disaster for 2010? Was it the ‘dog sex’ scandal, homophobic comments by Stephanie Rice or technical turmoil at Qantas?
The Canberra Raiders’ ‘dog sex’ scandal, the Commonwealth Bank’s premium interest rate hike and the David Jones sexual assault case were just some of the diverse incidents to make the year’s definitive list of PR gaffes. Celebrities Stephanie Rice, Matthew Newton and Lara Bingle also hit the headlines for the wrong reasons in 2010.
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