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Australian iPad launch delayed one month

Early adopters frothing at the bit for the much anticipated iPad launch, will be forced to wait another month. Earlier this morning, we received a very brief email from Apple's Australian spokesperson on such matters, Fiona Martin. It read...

Writing a Press Release 101

Once you have reached the decision that you have something newsworthy to publish or broadcast, unless you have determined to leave the writing part...

What Makes News?

News is all around us, every minute of the day. In our daily newspapers, on television and radio, and increasingly on the internet, we...

Why Publish a Press Release?

The reasons why you would publish a press release are only limited to your imagination. Ask yourself what readers or a reporter will be...

Marketing: Writing a winning media release

Writing a winning media release So, your media release didn’t get published. The first question you should ask yourself is – is it newsworthy? Publicity is...
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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