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Anthill Magazine teamed up with market research firm Colmar Brunton and 1,600 'mavens' to identify 100 of Australia's most promising product innovations. Introducing... the inaugural Smart 100.
To begin with, hats off to the 700+ readers who nominated Australian innovations over the holiday period! At a time when most people are at...
Gladwell defines a tipping point as a sociological term: "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that cause an idea (or product) to go viral. As Gladwell states, "Ideas and products and messages and behaviors spread like viruses do." He then suggests triggers for making an idea 'tip'. One of these involves harnessing the power of 'influencers'.