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‘Throwing the book’ at the legal profession! Part 3

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In this three-part series, contributing authors Gene Stark and Jeremy Samuel ponder why law firms aren’t better at marketing themselves. This third and final instalment explores the power of simplicity in communicating a message.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

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Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

Seven essential steps to a successful podcast with Loren Bartley [Cheat...

HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Need cash for your startup or innovation? Here’s the Ultimate Grant...

Want more credibility and influence? Unlock the 12 principles of persuasion...

Seven steps to crafting the perfect email, with James Tuckerman [FREE...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

How to build your own Media Empire… In seven steps with...

5 Business Lessons From Tinder [INFOGRAPHIC]

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