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Nike’s ‘No excuses’ ad will get you moving

This compelling 'No Excuses' Nike promo -- featuring Wheelchair Basketball Player Matt Scott -- is about dodging exercise workouts, but the spirit is just as relevant for business. As Sebastien Eckersley-Maslin's recent series Build a startup in seven days and under $500 reveals, the best way to overcome uncertainty and doubt is to get stuck in. Or, as Nike would say, Just Do It.

Nike's 'No excuses' ad will get you moving

This compelling 'No Excuses' Nike promo -- featuring Wheelchair Basketball Player Matt Scott -- is about dodging exercise workouts, but the spirit is just as relevant for business. As Sebastien Eckersley-Maslin's recent series Build a startup in seven days and under $500 reveals, the best way to overcome uncertainty and doubt is to get stuck in. Or, as Nike would say, Just Do It.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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