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Seven lessons I learned rebranding my business

Like a lot of start-ups, Traffika started life in my spare bedroom. At the time I didn’t have a lot of money (actually zero) to invest in our branding.
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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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