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How Ian Campbell used “Master Chef” to promote appliance brand Sunbeam

Ian Campbell, managing director of Melbourne-based manufacturing conglomerate, GUD Holdings, talks to Leon and Garry about marketing, the consumer appliance business, retailers and their “philosophies” and why he does not always find them either useful or profitable. And then there was his highly successful sponsorship of the TV blockbuster “Master Chef” to promote the Sunbeam kitchen appliances company.

The Master Chef approach to problem solving

The reality show Master Chef Australia takes amateur chefs and teaches them new techniques and skills, demonstrating what can be achieved with a little training and the right recipe. As with successful recipes, preparation for problem solving is important. So here are three simple points to get you started on your way to becoming a Master Problem Solver:
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Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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