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What is this ad trying to sell? (The future of product placement: It’s so...

Bad product placement is as convincing as Tom Cruise’s shoe lifts. (Fittingly then, Cruise has been front and centre in some of the most shameless pimp-my-product moments in modern celluloid history.) But the future of product placement is far more subtle. In fact, it's barely even there.

Your first look at the Apple iPad

This week, Apple's much anticipated iPad became available for US consumers. In Australia, we can't expect to see them floating around our offices and coffee-shops until late April (at the earliest). But to keep your inner-early-adopter satiated until then, hear are a couple of user reviews from the crew at Mashable keen to share their tech-lust.

Tweet me, don’t sheet me: Anthill’s Twitter feed has more followers than the UK’s...

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.

Tweet me, don't sheet me: Anthill's Twitter feed has more followers than the UK's...

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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