Marketing
Rory Sutherland: Life lessons from an ad man
In this extremely entertaining talk delivered at TEDglobal 2009 in Oxford (bet you’ll be hooked after the first 15 seconds), English ad man Rory Sutherland explores perception and reality in a commercial world.
Online Marketing by Design – Masterclass
Online marketing means more than having a pretty website. There is a ‘science to design’ that most web developers simply don’t want to know about.
Volkswagen’s viral success: the fun theory
Its latest campaign, The Fun Theory, is based on the idea that people’s actions can be changed by something as simple as ‘fun’. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a ‘never-ending’ bin manage to dramatically change people’s typical behaviour for the better. And all of this with barely a reference to Volkswagen.
Personal branding: Are you the real deal?
It’s becoming impossible to get through the day without hearing some expert or other holding forth about personal branding. But could we be at risk of taking ourselves too seriously?
Here’s a retail website that actually gets it right
From time to time a slick retail business’s website grabs our attention. Take www.redshedcafe.com.au, the digital window to the real Red Shed Cafe located at Medhurst Wines in Victoria’s Yarra Valley.
Our first social media ‘experiment’ for online marketing month. Do you want to be our guinea pig?
The ‘zing’ factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.
Dead peeps and deleted tweets reveal some home truths. (Are you in control of anything you publish online?)
Everything on the public web gets indexed and cached by Google, so even when we delete something it is still publicly accessible. The crisp click you hear when you hit the Enter key and send personal information into the digital wild is the sound of you relinquishing complete control over that information.
October is ‘Online Marketing Month’ at Anthill
This month, we have decided to explore the many facets of online marketing – from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and ‘experiments’ on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).
Zoe Warne, 2009 Anthill 30under30 Winner
Strange as it sounds, Zoe Warne refuses to admit she has worked a day in her life. As the director and co-founder of digital marketing and communications agency August, this 2009 Anthill 30under30 winner describes entrepreneurship as both business and pleasure.
Understanding how your customers use search will show you how to reach them
Google’s Head of Online in Australia, Julian Persaud, explains how search trends can reveal valuable insights about your customer and your market.
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