Marketing
T-Mobile launches another viral video hit with giant, live Angry Birds
T-Mobile is on the roll. The cellular-network company that gave us the most-watched flashmob YouTube video ever (the dance at Liverpool Street Station) and the brilliant “welcome back” follow-up at London’s Heathrow airport now delivers this — giant, three-dimensional Angry Birds.
The ABC of effective selling [going back to the often-forgotten basics...]
Bold statement alert: Everybody lives by selling something. Why then do so many of us leave the sales process to chance? It’s interesting that the majority of Australian business leaders – whether from big business or the SME sector – all experience similar challenges with sales planning, sales prospecting and sales communication. Many businesses lack robust sales processes for its products, services and people – this is a big business blunder.
Yellow Pages hits the road to help SMEs close digital-marketing gap
Many of Australia’s small- and medium-sized business are at risk of being eclipsed by larger competitors in digital marketing. Sensis and its Yellow Pages team of digital experts are embarking on a tour of Australia to help SMEs become more digitally savvy.
Entrepreneur’s Night Out is coming back to Melbourne!
This is a chance for Entrepreneurs to meet and learn from other business builders. Share a drink. Have a laugh. Gain insights from a panel of business builders who have ‘been there, done that’ and created successful ventures. Benefit from the experiences of other attendees. Click the headline to register to attend.
Is Ricky Nixon a victim of reputational terrorism? (What Kim Duthie can teach your business about the art of PR)
Vilified footy entrepreneur Ricky Nixon’s latest, most abortive attempt at PR redemption this weekend provided several clear lessons about the new art of war on the PR and reputation battleground. The most instructive lesson from the interview was when Nixon sulked that he was being unfairly outfoxed and out-PR’ed by a teenager.
Create a unique selling point (then deliver on your promises…)
When promoting your product or service, it’s easy to miss a key trick by failing to make what you’re selling unique. The term ‘Unique Selling Point’ (USP) was first coined in the 1940s, and first defined in print by advertising executive Rosser Reeves in 1961. A good current example of a clear USP is the well-known brand Head & Shoulders’ “You get rid of dandruff.”
Report shows that 65% of Australian businesses don’t have a website [and are falling behind global competitors]
MYOB Business Monitor latest research reveals that 65% of Australia businesses don’t have a website, while more and more Australians are buying online. This means that Australian businesses risk losing a big share of the market to global competitors like Amazon.
The Rise of the Social Economy, Part 2: The new web and its market opportunities
The web is no longer a digital version of print. It is the space where conversation is facilitated. Websites are becoming applications that feed information out to various social-based platforms. This means that most brands need to start thinking about their website as a database that organises and distributes information and features to specific groups within the world of social media.
Samsung stunt launches 100 paper airplanes from edge of space
Companies will go to great lengths — and heights — to promote products. In the stunt captured so cooly on this video, Samsung attached memory cards to 100 paper airplanes and launched them from the edge of space.
Cool Company Awards Readers’ Choice winners revealed, providing a lesson in ‘new media’ marketing
What’s interesting about the tally above is the lesson it offers in new media marketing. For example, the leading two ‘cool companies’ generated more than double the social media responses to the full list of eighteen finalists combined. But only one could be described as a ‘new media’ company with natural online reach.
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