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Geospatial data isn’t just for marketers, here’s why every business needs to have it

Across all industries, retail and marketing included, geospatial data can be just as influential and vital to success. It’s less commonly discussed, and not completely understood by many. Unlike location data, it involves the spatial and logistical information about a particular position, region or area.

Social media influencer app TRIBE launches in the UK after AUD$5.35M Series A round

Moët Hennessy, Selfridges and Burt’s Bees are the first brands to use the platform with launch campaigns already buying over 100 unique pieces of branded content from UK-based content creators.

From toolmaker to entrepreneur and investor: 5 lessons I learnt along the journey

It is my personal mission to help educate business owners, managers and marketers globally on digital and social media marketing, helping them make educated decisions when either employing an internal resource or engaging a 3rd party agency.

Here’s a PR expert’s take on the new and controversial social media influencer laws

Earlier this year, the Australian Association of National Advertisers ruled that From March 1st, any promoted social media content without the hashtag #ad will be considered a breach of the AANA Code of Ethics.

How I generated 50,000 visitors a month without spending a dollar on ads –...

Growth hackers are people who accelerate growth within a company. They have decisive ideas about growth, virality and the success of a product or company that are needed to bring the company to the front and center of the public.

Keep these 5 SME marketing trends for 2017 in mind to stay ahead of...

Understanding and implementing current marketing trends is crucial to success, as it allows business owners to stay at the top of their respective industry and ensures objectives are achieved.

Invest in these 12 startup so that your business doesn’t join the 50 closing...

There are essentials like computer equipment, licenses, a web site, promotional material etc. but you don’t have to lease an office or employ staff straight away (you can outsource so cheaply these days top notch staff).

These six leading Australian SAAS startups have been selected by KPMG and Advance for...

It is targeted at later stage B2B startups, who have ideally secured seed funding, turnover of at least AU$500,000, and have proven traction in local or overseas markets.

The latest Startup Muster survey shows the opportunities, progress and challenges in Australia’s startup...

We trust this report will improve the understanding of not just our current ecosystem, but also those that will help build our future ecosystem.

Australia’s toughest social enterprise incubator is looking for 40 new companies

TDi’s team and guest lecturers will cover business strategy, operations such as piloting and prototyping, marketing, finance, funding and structuring options, pitching to investors and measuring social and environmental outcomes.

This startup risked all of its $1.67m revenue on a thought bubble, and it’s...

PoweredLocal is a Wi-Fi and social media marketing startup that helps connect small businesses to their customers. At it’s most basic level it gives customers access to free Wi-Fi in return for a check-in on Facebook or other social media platform.

Step into the future – how to incorporate virtual reality tech into your marketing...

It offers an immersive environment for the users: and this is where everything else pales. Getting users completely immersed into your content creates a new experience, a new way of interacting with your message and brand.

13 tips every budding entrepreneur should keep in mind to build a successful start-up

Just about everybody has a good business idea so why don’t they always happen? It is the fear of failure that stops us from following through with our ideas.

App expert says Australian start-ups are too tech-heavy and that’s why so many fail

“From my experience, tech start-ups tend to forget about the importance of selling and marketing and focus too much on the product. It is vital to have key members of your team who are tech-savvy people but without team members who understand sales and marketing, traction and business success may become difficult to achieve," explains Steve.

Which part of the hiring process still needs to catch up with the rest...

Few would argue against the idea that the design of relevant, valid and reliable pre-employment assessments should be undertaken by specialists who understand the make-up of key psychological constructs that drive a candidate’s suitability for a specific job or organisation, such as personality traits, drivers, cognitive abilities, and so on.

Visual Domain shares 5 tips on how SMEs can win business from the big...

With Visual Domain, we found that we didn’t need a savvy sales or a marketing budget, we set out with a goal to make things easier for businesses and this ultimately meant breaking the video rulebook.

The salsa of success: 3 top tips for building a thriving business in the...

For 12 years, I ran a dance school. I discovered that while loving what I do goes a long way, it’s not enough to build a successful business.

Marching Elephants is herding innovative social entrepreneurs to do more good

The "ideas boom" is now. We are living in a time when the potential for socially positive innovation, growth and advancements are at peak.

Did you know that lobster used to be prison food? How the heck did...

As recently as the 17th Century, lobster was fed to prisoners and servants - rebranding as an 'exotic dish' by railway companies in the...

Businesses know they need to put customers first but are held back by fear...

Australian businesses acknowledge they must evolve to become more customer centric but are held back by fear of failure among other factors.

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Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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