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Ultimate guide to offline and online customer engagement

Every business owner understands the importance of the customer experience. Creating a consistent, reliable customer experience can build trust and loyalty, which helps your business reach success in the long run.

Smartphone to smart business: Text is changing business-to-consumer kinship

Every so often, an event, trend or innovation comes along that revolutionises the way businesses and consumers interact.

How small businesses can create brand consistency online and offline

Given many small business retailers across Australia are preparing to reopen their physical stores as lockdowns look to soon be lifted by the end of the year, it’s important to have a consistent look across your physical marketing materials and your website, emails and digital communications. 

How the prevalent COVID-19 pandemic helped the service sector break the internet

As little as 15 years ago, the idea of buying clothes online was stressful and confusing. How would you try them on? How would you return them if they didn’t fit? What if the photos didn’t truly reflect the product? 

Rising prices fail to dampen enthusiasm for online shopping

Although in the early days of the internet, shoppers were often lured online by the promise of savings, that is no longer the main attraction of e-commerce.

How to grow your business during Omicron: B2B sales and marketing tips

With the latest COVID Omicron wave, hitting us hard this new year, it has proven that the pandemic is far from over. Through this uncertainty, businesses need to continue to adapt and persevere, and there is also opportunity for businesses to innovate in ways they never have before. 

Top graphic design trends to help your business stand out in 2022

Design tells you a lot about the state of the world—what people are craving, feeling and caring about in light of the challenges or positives they have recently experienced.

Five questions CMOs should ask in 2022

The truth is, just one of these would be enough to change how businesses and CMOs navigate their plans for the next year. 

The top 5 video marketing statistics every business should know in the new decade

If your business is of the mindset that video marketing is just a fad that won’t replace the more traditional methods of marketing, think again!

BUILD YOUR FIRST B2B FUNNEL – 10 DAY CHALLENGE

Isn't it time that you FINALLY embraced online lead acquisition, digital rapport building and injected SYSTEMS into your sales and marketing, like...
video, marketing, video marketing

Video Marketing 101: Here are 5 secrets every business should know [VIDEO]

Any modern day business that is not incorporating some kind of video into its marketing campaigns is missing out on a very powerful element and a very significant audience.

Study: 25% of senior marketing leaders still don’t know how to apply location-based data

The study also highlighted knowledge gaps within the Australian marketing community, with 25% of respondents stating that they do not know how to apply location data to their brand.

Here are 5 tips on how to market your small business to consumers

Small businesses usually find it difficult to drag their account from the red to the black. Consumers are usually...

What is the difference between marketing funnels and customer journey maps? [INFOGRAPHIC]

It can seem as if a lot of terms related to business refer to the same things but if you dig deeper,...

Are you looking to boost your business sales using social media? Here are 5...

Social media is a vital tool for all business’ big and small. Utilize this platform successfully and it can help boost almost every aspect of your business.

Marketing is like dating: how to take your prospects from Tinder to ‘Netflix and...

Marketing is much like dating. There are a series of steps and events that must take place in order for a relationship to develop and get more serious.

These are 5 marketing tactics every small business should be focusing on in 2019

Keeping a small business afloat is hard enough without having to worry about marketing online and connecting with audiences on social media. I get it, you’re swamped and you probably don’t know the first thing about marketing. But what if I told you that this was a sure fire way to rapidly scale if not double your business?

Geospatial data isn’t just for marketers, here’s why every business needs to have it

Across all industries, retail and marketing included, geospatial data can be just as influential and vital to success. It’s less commonly discussed, and not completely understood by many. Unlike location data, it involves the spatial and logistical information about a particular position, region or area.

Social media influencer app TRIBE launches in the UK after AUD$5.35M Series A round

Moët Hennessy, Selfridges and Burt’s Bees are the first brands to use the platform with launch campaigns already buying over 100 unique pieces of branded content from UK-based content creators.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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