Marketing
Nixing business jargon in your marketing [Or thinking inside the box]
No matter what product or service you’re trying to sell, writing is an important part of your marketing efforts. Resorting to business jargon is a common mistake – one that will see prospective clients unsubscribing in droves. So, let’s discuss some synergistic paradigms that will help you leverage your market position and pivot you brand value to a new understanding with your customer. Oh, wait…
What’s hot and what’s not in customer contact
My son Reece, who’s five, got an interesting piece of mail the other day from his dentist. When I pulled it out of the letterbox I thought: these people are doing something really right, and yet they’re doing so much that’s so very wrong.
Why Coke wins, every time, when it comes to branding and making customers happy [VIDEO]
When it comes to branding and creating customer engagement, Coke wins. Every time. You know what to expect; the colours, the swirls, the shape of the bottle. You also have an expectation around what the brand experience is going to be. It’s one of the few companies in the world that can create this kind of brand experience.
I’m not a pilot, so stop asking me to the fly the plane! Why marketers are marketers and coders are coders
A trend appears to be emerging in the world of digital marketing. There is an increasingly common expectation that marketers should be able to code. Yet, coders are not expected to be able to market or do sales. Why are companies trying to turn marketers into generalists?
Confessions of an email marketer: how I learnt to bore customers in one simple step [VIDEO]
Talk to anyone who does email marketing for long enough, and the confessions begin to surface. We’ve all made mistakes. Come on, you can admit it here. We don’t judge! Yet there is a real sin in email marketing. One so bad, that this perpetrator could not even show his face on camera.
Can you keep a promise? No really, can you? We’ll give you chocolate.
For one day only! No cash! No credit cards! Only promises accepted! A campaign for Danish chocolatier, Anthon Berg had this very elegant premise. To buy their chocolates, you could not pay with money. You had to pay with a promise.
Are you as cool as Richard Branson? What every company founder can learn from Virgin marketing [VIDEO]
It’s little wonder that the Virgin brand is so recognisable, and with it, Branson himself. Whether you love him or hate him, you can’t deny that he has a presence in these ads that few other company founders have managed to create. Taking what most people loosely understand to be the story of Richard Branson’s life and mixing it with some style, glamour and sexy voiceover, a memorable ad unfolds.
How to locate the best keywords, just for you
It’s one of the first questions that people ask when setting up an account with AdWords, one of the world’s most popular SEM tools. What keywords are most appropriate for my business? While there are a number of online tools available, sometimes the best place to start is by using good ol’ common sense. In this second installment, we reveal five tips for selecting your keywords.
Show Pony Fashion uses social media to make $1M in first year. Who says Australian retail doesn’t understand Facebook?
Founded little over a year ago on the back of a credit card ‘investment’ Show Pony Fashion has defied the industry trend of sliding sales to post it’s first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia’s fashion-conscious women.
Which half of your advertising works?
It was once said with humour: “I know that half my advertising works. I just don’t know which half.” Such a sentiment is no longer likely to raise a smile. This is because smart marketers (including business owners) now expect a return on investment (ROI) from their marketing (like duh).
Find Us on facebook
Sponsored by How to become a Key Person of Influence
Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.
Sponsored by Google
What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven't thought yet to ask.
Sponsored by AusIndustry
AusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.
