Marketing
Show Pony Fashion uses social media to make $1M in first year. Who says Australian retail doesn’t understand Facebook?
Founded little over a year ago on the back of a credit card ‘investment’ Show Pony Fashion has defied the industry trend of sliding sales to post it’s first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia’s fashion-conscious women.
Which half of your advertising works?
It was once said with humour: “I know that half my advertising works. I just don’t know which half.” Such a sentiment is no longer likely to raise a smile. This is because smart marketers (including business owners) now expect a return on investment (ROI) from their marketing (like duh).
Three easy ways retailers can leverage mobile for the Christmas and New Year break
The outlook for 2011 holiday sales appears to be tepid amid consumers concern over the state of the economy, so savvy retailers are taking matters into their own hands by attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs.
How retail has changed and the importance of customer service; an interview with Phil Staub
Phil Staub is the Executive Chairman of General Pants, one of Australia’s largest fashion brands. As a successful entrepreneur, he explains why good customer service controls the retail game.
Matt Leeburn, 2011 Anthill 30under30 Honourable Mention
Matt Leeburn says his greatest sales feat was convincing friends and family it was smart to leave a promising career with Deloitte Digital to start his own marketing consultant business. Today, he is CEO of Interaction Dynamics, a firm that strives to help companies shatter conventions about customer interaction.
Ruslan Kogan’s Top 5 Stunts and Sh#t Stirring Shenanigans
Despite his success, Ruslan Kogan is perhaps best known for the various ways he has intentionally (and sometimes accidentally) courted controversy. Let’s face it, Ruslan Kogan is a master at maintaining a high profile, by being both brutally frank and highly entertaining. What’s your take? Is Ruslan Kogan a marketing mastermind or precocious punk?
The seven deadly sins of sales management
I’ve been part of many business turnarounds in my career. In all situations, I’ve noted the errors consistently made by sales management — all of which negatively impact team morale and sales – which I now refer to as the seven deadly sins.
Five ways to create a gamified, viral marketing campaign… we’re calling it Anthill’s Inaugural Fan Drive.
Over the past 10 days, Anthill has experienced more technical issues and downtime than in its entire digital history. We won’t bore you with the details. Suffice to say, it was hellish. Rather than take a long-weekend to lick our wounds and recoup, it wasn’t a hard decision to attempt to turn this negative into a positive, and create a compelling ‘living’ lesson for Anthill readers instead.
David Zanker, 2011 Anthill 30under30 Winner
“I want to retire at 25,” says Adelaide’s David Zanker, founder of Off the Chain Marketing. “It’s been my goal since I was 17 and I’m pretty much on track.” Don’t pity him too much: at 24, he already considers himself semi-retired as he adheres to a one-day work week. “And it’s only getting easier,” he adds.
The best two-minute video about marketing you’ll ever see
We hear it all the time from marketing firms and public relations mavens — words have power. Nowadays, we hear that phrase and think “SEO.” But back in the day, it referred to indelible slogans such as “the ultimate driving machine,” “just do it” and “Guinness is good for you.” The video is a plug for Purplefeather. Yet, could it be the best two-minute video about marketing you’ll ever see?
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