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How to write copy when you have little, or nothing, to work with

Most copywriters know the feeling; you’ve been hired to write a lengthy website for a company, but you’ve been given no or very little information about their services, their history or their products. How are you supposed to fill up 5 pages when you basically know nothing about what the company does?

How we used social media to grow the Cool Company Awards

While most published articles about social media as a tool for business development rarely offer more than anecdotal advice, we thought it might be interesting to actually 'crunch the numbers'. As strong believers in the power of experimentation and quantifiable results, we used the exercise to measure and compare the impact of each tool on our web traffic and award nominations. Here's what happened:

Branson’s Virgin promotion via pilfered pepper pots

Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.

Branson's Virgin promotion via pilfered pepper pots

Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.

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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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Learn how to use Instagram as a business tool [FREE INFOGRAPHIC]

Is it a play-thing? Or a business tool? Get the FREE INFOGRAPHIC. Learn how to get started, build a following, grow your brand and attract new leads.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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