Tag: marketing success

Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.

There can be no doubt that businesses and brands need to engage with their customers online and, more specifically, use social media channels to do so. However, many have failed. This has mainly been caused by an inability to recognise that marketing activities need to be customer-centric, not company centric.