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LEGO can make anything better, even Christmas [VIDEO]

Well played Sydney Westfield. What do you do if you want to bring attention to your city and your company? You create the Australia's biggest...

How to make your competitors do your advertising for you; a nifty trick [VIDEO]

This video shows a very cunning advertising trick. One so cunning that you could pin a tail on it, and call it a weasel....

Is this the most brilliant publicity stunt ever? [VIDEO]

It’s a tough economy out there.   Not the actual economy silly, the attention economy. Well, for all you bored and disenfranchised folks who’ve seen it all; here’s an advertising campaign that takes ‘attention-grabbing’ to the next level. With an emphasis on the grabbing. And the attention.
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Need cash for your startup or innovation? Here’s the Ultimate Grant...

Have a new business? Are you developing something AWESOME! Well, you're going to need some funding. Here are 12 resources available to people like you, right now.

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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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