Tag: marketing plan
New SMEs are more likely to have ADD
Ok, so I’m not talking about 10-year-old boys on Ritalin selling lemonade on the corner of a suburban street. I’m talking about small and medium enterprise with Advertising Deficit Disorder. Chances are, that’s you.
10 quick ways to refresh your marketing
You might have cut staff, discounted your prices, rationalised expenses and seem to be working harder than you ever have to make less money. However, in all this change, have you sat down and spent the time on comprehensively reviewing your marketing?
Chasing every customer is a recipe for disaster
One of the worst steps you can take in business is attracting and accepting the wrong type of customers. This situation takes me back to one of my previous businesses. Looking back, I can't believe I planned it that way and there's no way I'd fall for it again. Here's why:
