Tag: marketing mixer

It’s a familiar story. You, a technically-minded professional, leave the comfort of a salaried job to venture out on your own in search of greater autonomy and prosperity. Soon enough, you’re out of your depth, writhing around trying to manage costs, staff and responsibilities far beyond your area of expertise. Congratulations! You’ve created the job from hell. And it’s all yours.

To have any hope in business, you need to be seen as credible – by your investors, colleagues, competitors and, most importantly, by existing and potential customers. Here are some tips to prove your business bona fides.