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Confessions of an email marketer: how I learnt to bore customers in one simple...

Talk to anyone who does email marketing for long enough, and the confessions begin to surface. We've all made mistakes. Come on, you can admit it here. We don't judge! Yet there is a real sin in email marketing. One so bad, that this perpetrator could not even show his face on camera.

Threadless sends invoice to ‘some f-cker from downunder’

After meeting Threadless Art Director Ross Zietz in June, I mentioned the very avante-garde online t-shirt company to my local barista. Trent's a t-shirt aficionado. He...

Threadless sends invoice to 'some f-cker from downunder'

After meeting Threadless Art Director Ross Zietz in June, I mentioned the very avante-garde online t-shirt company to my local barista. Trent's a t-shirt aficionado. He...
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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