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Confessions of an email marketer: how I learnt to bore customers in one simple...

Talk to anyone who does email marketing for long enough, and the confessions begin to surface. We've all made mistakes. Come on, you can admit it here. We don't judge! Yet there is a real sin in email marketing. One so bad, that this perpetrator could not even show his face on camera.

Threadless sends invoice to ‘some f-cker from downunder’

After meeting Threadless Art Director Ross Zietz in June, I mentioned the very avante-garde online t-shirt company to my local barista. Trent's a t-shirt aficionado. He...

Threadless sends invoice to 'some f-cker from downunder'

After meeting Threadless Art Director Ross Zietz in June, I mentioned the very avante-garde online t-shirt company to my local barista. Trent's a t-shirt aficionado. He...
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Want more credibility and influence? Unlock the 12 principles of persuasion...

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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