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How to make your message pop (by killing animated polar bears)

I often become frustrated when catching up on Australian business news. I've never figured out why business journalists - in particular - must use such complex language to articulate often simple points.

Guinness brings its marketing strategy to life

This sweeping new Guinness ad is more than just a breath of fresh air. It marks a departure from the marketing strapline "Good things come to those who wait" that those at the helm of the famous Irish stout brewer have clasped closely for the past decade. The TVC, titled "World", features the new strapline "Bring it to life", playing to the idea that Guinness looks like it comes alive when poured into a pint glass. Brilliant.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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