Market Research
Vision and Focus, the Capulet and Montague of business strategy
Some quick thoughts on one of the hardest things to do as an entrepreneur (or intrapreneur) — holding both a big vision and a brutal focus in your mind at the same time. They sound like contradictions and in many ways they are the endlessly feuding families of a new venture. You need to make them happy neighbours though.
Obfuscation for idiots: jargon and the end game
The enemy shall be known by the name …
People-who-have-to-use-big-words-to-sound-smart-even-in-marketing-copy-where-the-point-should-be-to-sell-rather-than-to-be-liked.
How to use human selfishness to fire up your marketing
Effective marketing design requires more than just technical knowledge and an eye for what is beautiful or attractive. How a design can effectively engage the mind and influence human behaviour is far more important than simple aesthetics.
If you want to sell to me, sell me
Good sales staff are worth their weight in gold. Mediocre sales staff are a dime a dozen. But the worst sales staff don’t just phone it in, they get someone else to do it. Mr 1% Spend has had enough.
How to trump cunning linguistics and seize competitive advantage
The Commonwealth Bank is currently running an advertisement that irks me. Beyond all the arty-farty advertiser speak and debate over the campaign’s merits in the industry media, it contains a terminology flaw that sticks out like dogs balls.
When the kid says, “Can’t we just promise to fix it?” my hackles go up.
Apple is a ‘Cathedral’. Google is a ‘Bazaar’. So where will you park your smartphone of the future?
Apple and Google have radically different approaches to building online marketplaces. So will our smartphone apps of the future be delivered from the hallowed alter or the pulsing street?
How to capture good ideas every time
With so much information flying around these days, it’s easy for good ideas to slip through the net. Roger La Salle highlights the importance of trawling deep and wide.
Sydney cafés seeking edge with extra bytes
Cafés and other physical retail businesses aren’t generally thought to be reliant on high-tech gadgets. But as Matthew da Silva discovers over one too many espressos, wherever hot milk signals profitability, a house laptop is never far away.
The eight scams peddled by SEO consultants
In the earlier years of internet marketing, the most common question I heard about search engine optimisation was, “SEO? What’s that?” Today I am more likely to hear, “SEO? We tried that and it didn’t’ work.” The biggest challenge I now face with new SEO clients is cleaning up the mess left by their previous search engine optimisation company or individuals.
The Great Recovery and soaring dollar create headaches and opportunities for Australian companies
It is generally thought that a soaring Aussie dollar is terrible for exporters. However, as Austrade’s Chief Economist Tim Harcourt reveals, there are two sides to every coin.
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