Tag: Market Research
The 10 Dumbest Business Moments for 2009. It's time to vote!
Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...
The 10 Dumbest Business Moments for 2009. It’s time to vote!
Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...
5 key web analytics predictions for 2010
Web analytics company Webtrends has forecast what it sees as the five key trends in the web analytics industry for 2010.
Why Seth Godin is the master of ‘sharable’ (Anthill’s first rule of online marketing)
We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.
Why Seth Godin is the master of 'sharable' (Anthill's first rule of online marketing)
We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.
Five similarities between forming habits and deep customer development
I spend a lot of time thinking about new companies finding, nurturing and winning over their first lot of customers and I’ve realised that there are a lot of similarities with forming habits. Here are five...
In 2009, were you a proactive, experimental future leader or a reactive, butt-covering also-ran?
If there is one good thing that came from this year's commercial carnage, it's the liberating affect the economic downturn had on our collective ability, as entrepreneurs, to speak openly.
What makes women click?
The web and email content that women find interesting is radically different to the content that interests men. So it stands to reason that engaging men and women online requires fundamentally different strategies.
Are Australian businesses subsidising dirt cheap copies of Windows 7 in China?
How do you justify the price of $120 per copy of Windows 7 Home Premium in China against the price of around $300 in Australia without saying rich countries are subsidising the cost of Windows in poor countries?
How to harness bloggers to spread your message (the right way)
Earlier this year, Australian wallet maker Dosh Wallets released its second line of wallets (which are über cool, by the way). Consumer awareness was low, so Dosh Wallets hired digital strategist Julian Cole and his team at Sydney-based agency The Population to create a buzz online for the product line release.
Vision and Focus, the Capulet and Montague of business strategy
Some quick thoughts on one of the hardest things to do as an entrepreneur (or intrapreneur) -- holding both a big vision and a brutal focus in your mind at the same time. They sound like contradictions and in many ways they are the endlessly feuding families of a new venture. You need to make them happy neighbours though.
Obfuscation for idiots: jargon and the end game
The enemy shall be known by the name ...
People-who-have-to-use-big-words-to-sound-smart-even-in-marketing-copy-where-the-point-should-be-to-sell-rather-than-to-be-liked.
How to use human selfishness to fire up your marketing
Effective marketing design requires more than just technical knowledge and an eye for what is beautiful or attractive. How a design can effectively engage the mind and influence human behaviour is far more important than simple aesthetics.
If you want to sell to me, sell me
Good sales staff are worth their weight in gold. Mediocre sales staff are a dime a dozen. But the worst sales staff don't just phone it in, they get someone else to do it. Mr 1% Spend has had enough.
How to trump cunning linguistics and seize competitive advantage
The Commonwealth Bank is currently running an advertisement that irks me. Beyond all the arty-farty advertiser speak and debate over the campaign’s merits in the industry media, it contains a terminology flaw that sticks out like dogs balls.
When the kid says, “Can’t we just promise to fix it?” my hackles go up.
Apple is a 'Cathedral'. Google is a 'Bazaar'. So where will you park your...
Apple and Google have radically different approaches to building online marketplaces. So will our smartphone apps of the future be delivered from the hallowed alter or the pulsing street?
Apple is a ‘Cathedral’. Google is a ‘Bazaar’. So where will you park your...
Apple and Google have radically different approaches to building online marketplaces. So will our smartphone apps of the future be delivered from the hallowed alter or the pulsing street?
How to capture good ideas every time
With so much information flying around these days, it’s easy for good ideas to slip through the net. Roger La Salle highlights the importance of trawling deep and wide.
Sydney cafés seeking edge with extra bytes
Cafés and other physical retail businesses aren’t generally thought to be reliant on high-tech gadgets. But as Matthew da Silva discovers over one too many espressos, wherever hot milk signals profitability, a house laptop is never far away.
The eight scams peddled by SEO consultants
In the earlier years of internet marketing, the most common question I heard about search engine optimisation was, "SEO? What's that?" Today I am more likely to hear, "SEO? We tried that and it didn't' work." The biggest challenge I now face with new SEO clients is cleaning up the mess left by their previous search engine optimisation company or individuals.
