Tag: Market Research

To begin with, hats off to the 700+ readers who nominated Australian innovations over the holiday period! At a time when most people are at...

Gladwell defines a tipping point as a sociological term: "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that cause an idea (or product) to go viral. As Gladwell states, "Ideas and products and messages and behaviors spread like viruses do." He then suggests triggers for making an idea 'tip'. One of these involves harnessing the power of 'influencers'.

The “I reckon there’s a market for this” mindset is responsible for killing innovation. And chances are, you have it too. If you were to...

With the recent boom in online viral marketing through sites such as YouTube and Facebook, many people seem to have forgotten that word-of-mouth is...

So you’re worried that your new product name might prove to be commercial Kryptonite? Or perhaps you just want to share your genius for...

For developers of new products and services, accurate feedback is worth its weight in gold. That’s why corporations spend billions of dollars on market...

Consumers are overloaded with information, choices and marketing. If you want to ensure that your marketing efforts are being applied effectively, shift your marketing...

Working with a graphic designer can sometimes be difficult – particularly for people who don’t view themselves as ‘the creative type’. But a good...

AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR...

AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR...

Customer satisfaction can help your business to achieve a sustainable competitive advantage. It's about understanding the way a customer feels after purchasing a product...

The number one cause of start-up failure is running out of cash before a sustainable (and sustaining) income stream can be secured. The root...

Being the first mover can offer some advantages but does it determine a company's success?

First off, let's be clear. We have to kill the phrase 'online classifieds'. At best, it has the weary note of strained metaphors, like moving staircases and horseless carriages. At worst, it's symptomatic of a dated way of thinking about the world. These days, winning in classifieds really means winning in markets. And that, dear readers, is a much tougher job.

Everyone knows that business is all about cycles. What goes down must go up, and vice versa. With my dot-com scars so recently healed, I am loathe to be trumpeting another technology boom. But things are certainly afoot.

It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don't have to read the logo to know that it's another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?

The similarities between start-ups and film projects are even greater in the US, where venture investors are likely to install their own people into a business for a short period of time to help get it moving.

FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like...

It's not news that the number of eyeballs searching for products and services online is growing rapidly. But you're possibly not aware of just how rapidly growth in internet commerce is occurring.

Most people will always forfeit personal luxury to provide for their baby. It's no wonder that the baby industry is perpetually booming. Liz Heynes and Catherine Kerstjens take a look at five Australian companies on the move in an industry where only the best will do.