Market Research
In search of a tagline, Oodles.com offers the Twittersphere a $1,000 prize
To coincide with today’s relaunch of the oodles.com website, Sherlock and his team are inviting Twitter users to suggest a tagline for their online car rental platform. The author of the winning tweet tagline (twagline?) as chosen by Oodles staff will receive $1,000 cash.
Should we admire or slap Apple zealots?
It usually manifests as a long monologue that starts with: “Get a Mac – they are perfect” then trails off, without punctuation or breathing, into an extensive list of Mac failures and bugbears. When they catch themselves, they add, “But they are still brilliant. You should get one!”
Another small business social media FAIL. Do you agree?
Our bloggers have been critical of its longevity (Can social media sell anything but itself) and equally dazzled by its potential (How I used social media to put my CEO on the street). Of course, the following example (first published as a ‘Discussion’ on the Social Media Academy LinkedIn Group) had me from the get-go. Its author is Paul Rickett, Founder and Principal at VARKETING!.
Five must-sees before Australian VCs will invest
In part three of our series on the capital raising cultures in Australia and the US, San Francisco-based Steve Anderson explores the five things Australian and US venture capitalist must see before they will invest in an early-stage company.
Under the microscope: Print Advertising vs Social Media Marketing
Which advertising medium – print or social media – provides more reach and more bang for your buck. It’s a complicated equation. Luke Faccini takes a peek under the hood.
‘Throwing the book’ at the legal profession (Part 1)
Why is it that some of our society’s brightest minds have no idea how to translate their “no holds barred” skills from the court room to the public domain of marketing communication in a battle to win more clients?
Maybe they just don’t need the extra business, maybe they don’t know how, or maybe the truth is a combination of arrogance and ignorance steeped in tradition.
Cool Company Awards, 2009 – Nominations Open!
It’s on again. Over coming weeks, we’ll be scouring the nation for Australia’s coolest companies.
It’s the first stage in Australia’s most innovative business awards program – The Nomination Phase.
Branson’s Virgin promotion via pilfered pepper pots
Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.
What you can learn from the online porn industry
Most people giggle about the prevalence of porn on the internet, but the truth is that the porn industry has pioneered many of the technological innovations of our time. As an industry, these companies are good at what they do. Really good. And you should learn from them.
Chicago and the ‘O’ Factor
Chicago used to have a reputation for lawlessness and corruption. But, as Austrade’s chief economist Tim Harcourt reveals, it’s now a top-tier global business town and a place where Australian companies are shining.
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