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Three months ago, my Facebook community reached over 14,000 fans without using paid advertising. To get there we used all traditional techniques to grow our Facebook community organically. We invited contacts, ran competitions, had special offers and had a Facebook box and buttons on our site and newsletters. Then we reached a plateau and we had to start using new ways to keep growing and make sure we get the best return out of the time we spend on Facebook.
Who better than the inventor of the web to talk about innovation in the digital world? CSIRO recently launched the Digital Productivity and Services flagship,...