Tag: Malcolm Gladwell

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

It's the classic David and Goliath story. A small company, an underdog in its industry, suddenly makes it big. It takes on the industry incumbents...

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

PreneurCast is a marketing + business podcast. Author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Normal 0 false false false MicrosoftInternetExplorer4 /*...

Why are we so swayed by system-produced data even though there is a fair probability that it contains some degree of garbage? Data – and more particularly, spreadsheet data – gives an undeniable sense of authority. Take a ‘back of the envelope’ calculation, key it into Excel and suddenly there is an authority to the numbers that belies its origin. Why?

As popularised in Malcolm Gladwell’s book ‘The Tipping Point’, ‘Dunbar’s number’ is a theory suggesting each of us can only maintain stable relationships with a maximum of 150 other people (i.e. meaningful contact once a year minimum) at any one time. What’s more, the theory is now backed up by Facebook. The social networking juggernaut reports the average user has 130 friends, which slots nicely into Dunbar’s average range of 100-150 meaningful relationships per person.

Top-selling author and New York Times columnist Malcolm Gladwell says we could understand each other more clearly if we remember everyone exists in their own little micro-universe. In this video, Gladwell expands on this idea. One gets the impression that a ride through Gladwell's brain would be a wild one, indeed.

The latest in Geoff McDonald's Book Rapper series, this distillation offers Malcolm Gladwell’s Outliers and Geoff Colvin’s Talent is Overrated in one 30 second summary.

I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign's viral effectiveness (i.e. it's ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm... well... without beating around the bush... the simple answer is... Almost none.

I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign's viral effectiveness (i.e. it's ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm... well... without beating around the bush... the simple answer is... Almost none.

It's been six months since we began experimenting in social media and three months since we made the decision to ditch our ailing Facebook Group in favour of Facebook's Fanpage format. What's been most interesting is the apparent development of several unexpected (yet welcome) mini 'Tipping Points'.

"Book Rapper was born out of the idea of earning money from doing the things that I love. I love reading books so I asked myself, how can I get paid to read books? I knew I didn't just want to do reviews because I think what a book is about is almost like the booby prize. I want to know what the big ideas are but more importantly I want to know how to apply them."

Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality. The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.