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MINI Cooper’s mainstreet marketing campaign thinks INSIDE the box

The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They've taken it down a notch. In what could possibly be described as 3D, ground-level advertising (we're open to suggestions), Dutch agency Ubachswisbrun/JWT created this 'visual piece' to demonstrate the compact nature of the MINI. We're always impressed by memorable marketing.

MINI Cooper's mainstreet marketing campaign thinks INSIDE the box

The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They've taken it down a notch. In what could possibly be described as 3D, ground-level advertising (we're open to suggestions), Dutch agency Ubachswisbrun/JWT created this 'visual piece' to demonstrate the compact nature of the MINI. We're always impressed by memorable marketing.
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Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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