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Anthill’s SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Anthill's SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Mailing Lists Online (SMART 100)

Lauren noticed many SME enquiries did not convert to sales in her traditional list-broking business due to the high cost and large volume of data required for minimum order standards. Automating the supply process through mailinglists.com.au eliminated associated labour expenses and brought the minimum order value down from $1,500 to $29.95, thus creating a new business model opening the market to SMEs to finally access mailing lists in an affordable, timely and self-directed manner.

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