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Digital Relationship Marketing: 6 common mistakes and how to fix them

Everyone knows that happy loyal customers are the key to business success. These days with everyone emailing, Facebooking and tweeting it is easy to assume that as a regular user of technology you’re well equipped to implement a Digital Relationship Marketing (DRM) strategy. However, if you think your company’s DRM program is safe in the hands of just anyone, it may be worth considering the following common mistakes that are often made.

Six ways to spy on your online competitors (without getting caught)

Forget wearing that balaclava and rummaging through rubbish bins. These days the Internet makes sneaking around, gathering your competitive intelligence, super-easy to do. Fiona Mackenzie offers up six insider secrets to get you started.

Ninja marketing

FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like...

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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