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3 reasons your Mad Men-era Advertising is DEAD on social media! Customer focus is...

Getting your brand's pages up and running on social media networks is pretty easy to do, but filling them with good content that serves...

Candid confession: Australia’s ‘Mad Men’ aren’t cool. Not by a long shot

It is a truth we could have lived without. But now that it’s out, we might as well take another hard look at “The Dream Merchants,” as novelist Harold Robbins dubbed the advertising industry decades ago. Admen and boring? Not to mention uncool. It so takes the glamour off but that is the unvarnished truth, according to a survey by The Source, the Australian guide to advertisers and creative agencies.

The real Mad Men, apple cider and $100,000, all in one place!

Leo Burnett: it's a name that has carried resonance in the advertising world for nearly 80 years. To have Leo Burnett as your agency of...
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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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