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Schools and businesses are going on a first date. Who is behind it?

For an extremely reasonable fee, providers of goods and services can reap the many benefits of this brand new Australian wide service. By creating a profile that can be updated as required, service providers become discoverable to a wide network of independent and state schools.

Marketing mantra: Wake up and follow the mobile window shoppers!

A recent study by Nielsen found that 47% of smartphone owners used the mobile Internet to find out more about a product or service before making a purchase decision. In fact, the top five “pre-shopping” activities carried out on a smartphone included: comparing product prices before visiting the store and whilst in-store, checking store locations, taking photos of products and reading product recommendations and reviews.

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