Tag: loyalty
Is Telstra bribing its new customers? [Or just awarding ‘Loyalty Bonuses’?]
Recently, I was in the market for a good business plan for my mobile account. I found Telstra the best in terms of network coverage, so I decided to give them a call to see if they could sweeten the deal. Happily, instead of the advertised three months of credit, I was offered six months. "Yes, sign me up!" Then, the salesperson said something very amusing...
Sure, build your clientele. But old customers need love, too
A lot of work goes into securing that new job, getting to know the customer, understanding their needs, explaining your services and how you operate, etc. No business will succeed without acquiring new customers, but are you focusing enough on retaining your existing customers?
Loyalty schemes: How to leverage the power in your customer networks
Loyalty schemes on the most part are old-fashioned, generic and with little incentive for the consumer. Chintan Bharwada outlines how a business can rejuvenate how they reward consumers in a way that retains consumer interest.
