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Turning print ads interactive. And, not a QR code in sight [VIDEO]

Usually, if a print ad wants to ad some 'interactive' elements, a QR code is added. It's a bit of a cheat's way to making print interactive. Car maker, Lexus, wanted to do something different.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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