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Lesley-Ann Trow talks Word-Of-Mouth for Whitepages

It's always pleasing to see an Anthill contributor gain the opportunity to share his or her unique views 'beyond the hill'. In this clip, first aired on The Workshop, an online resource for business builders developed by the Whitepages, Lesley-Ann Trow shares tips on word-of-mouth marketing with Judy Leach from Limelight Illuminations.

What do the iPad and Charlie Sheen have in common?

iPads have every right to be smug. They know we can't wait to fondle their sleek bodies. To them, we're a sure thing. They're Charlie Sheen and we're all just helpless bimbos, begging to be at their service in a way that only a TV show as base as "Two and a Half Men" can illustrate.

How to build your very own entrepreneurial life support system

Since becoming a single lady (cue Beyonce) and not having my partner around to bore the crap out of, I've come to the conclusion that it's a massive ask (so maybe we shouldn't) to expect one person to be both romantic partner and our entrepreneurial life support system, too.

Newsflash: Twitter is just like real life

Rightly or wrongly, we hold sports stars, politicians and other prominent figures to a high standard of behaviour because they enjoy a position of influence and leadership. So, if social media is in fact considered part of the media, then should we hold leaders in the 'social' media to the same high standards of behaviour?

Introducing The Edisonian Method Awards, for trial-and-error entrepreneurs

This proposed new awards ceremony would be about celebrating the journey entrepreneurs take and acknowledging that iterating, growing, learning, changing or modifying the plan according to evidence and experience shouldn't ever be seen as a 'failure' of the original plan... but is in fact 'business as usual’.

Clive Peeters’ $20m internal fraud – are you vulnerable too?

The Australian business community is still reeling from the news that a Clive Peeters employee managed to embezzle $20m before anyone noticed. The obvious question arises: is anyone safe from this kind of fraud?

FREE BUSINESS TOOLS

How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

FREE BUSINESS TOOL

Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE