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Crowdsourcing crisis: Should ‘Idea Bounty’ be renamed ‘Discount Idea Store’?

EDITOR'S NOTE: Here at Anthill, we've taken a particular interest in the evolving concept of crowdsourcing, and specifically the growing practice of companies sourcing creative ideas and designs from the crowd online. Crowdsourcing is a bone of contention in the Anthill community. For yet another view, here we publish the thoughts of Paul Cornwell, Partner at creative agency BCM Partnership, on Unilever's recent use of crowdsourcing website Idea Bounty to source creative ideas for its Peperami brand.

Crowdsourcing crisis: Should 'Idea Bounty' be renamed 'Discount Idea Store'?

EDITOR'S NOTE: Here at Anthill, we've taken a particular interest in the evolving concept of crowdsourcing, and specifically the growing practice of companies sourcing creative ideas and designs from the crowd online. Crowdsourcing is a bone of contention in the Anthill community. For yet another view, here we publish the thoughts of Paul Cornwell, Partner at creative agency BCM Partnership, on Unilever's recent use of crowdsourcing website Idea Bounty to source creative ideas for its Peperami brand.

How to put your company into receivership: An extremely candid presentation.

It's a subject that is not often written or spoken about, particularly in the first person, leaving most entrepreneurs with only one option for learning how to shut a company down... the hard way. Special thanks to AIMIA for making this footage available and 'hats off' to Brendan Lewis for this enlightening presentation. To quote the speaker, "You won't find this in any accounting or legal textbook.")

Who holds the power? Lessons from hybrid car innovation for clean technologies

Companies wanting to create a profitable market position in the competitive clean technology landscape must understand their competitors’ patents and how these will impact...

8 steps to buy out the boss

If you ain't the Big Cheese, it's likely you think (at least occasionally) that you could run the company better. So get a team together and make it happen! Here are eights steps to buying out your boss and seizing the reins.

‘Throwing the book’ at the legal profession! Part 3

In this three-part series, contributing authors Gene Stark and Jeremy Samuel ponder why law firms aren’t better at marketing themselves. This third and final instalment explores the power of simplicity in communicating a message.

Contract negotiation according to the Marx Brothers

Negotiating contracts is an integral part of business. But the process is rarely as simple as anticipated. In this classic video, Chico and Groucho Marxgive a contract a once over... and then some.

New website helps Australian small businesses understand new employment laws

This week the Australian Federal Government launched Fair Work for Small Business, a free resources website that helps small businesses understand the new Fair Work Act and how it affects their rights when it comes to employing staff.

Sydney researchers develop energy-efficient model for cloud computing

A breakthrough by researchers at the University of Sydney is set to harmonise two of today's hottest emerging trends: cloud computing and energy efficiency.

‘Throwing the book’ at the legal profession (Part 2)

This series by contributing authors Gene Stark and Jeremy Samuel ponders why law firms aren’t better at marketing themselves. This second instalment explores misconceptions about branding and why law firms tend to play from the same tired corporate playbook.

How much does it really cost to protect your intellectual property rights?

Most people have a vague understanding of the various types of intellectual property rights, but few know exactly which rights relate to them and even fewer know how much this will cost. This new series takes readers through the ins and outs of intellectual property rights protection specifically for knowledge-economy businesses.

Clive Peeters’ $20m internal fraud – are you vulnerable too?

The Australian business community is still reeling from the news that a Clive Peeters employee managed to embezzle $20m before anyone noticed. The obvious question arises: is anyone safe from this kind of fraud?

CSIRO-developed hybrid battery secures US$32.5M, but who profits?

So while this $US32.5 million US Government funding for UltraBattery is certainly a tremendous validation for the technology and the CSIRO researchers who developed it, the international licensing option pursued means that Australia will, in all likelihood, only receive couch change from what stands to be an extremely lucrative venture for the foreign companies (Furukawa Battery Company and East Penn) that are actually doing the commercialisation.

‘Throwing the book’ at the legal profession (Part 1)

Why is it that some of our society’s brightest minds have no idea how to translate their “no holds barred” skills from the court room to the public domain of marketing communication in a battle to win more clients? Maybe they just don’t need the extra business, maybe they don’t know how, or maybe the truth is a combination of arrogance and ignorance steeped in tradition.

Cool Company Awards, 2009 – Nominations Open!

It's on again. Over coming weeks, we'll be scouring the nation for Australia's coolest companies. It's the first stage in Australia's most innovative business awards program - The Nomination Phase.

Twitter is suing me!

Under this intensified pressure, is Twitter - the poster child of everyone's-invited, it's-fun-to-share, revenue-will-come-later, progressive web culture - becoming tetchy and litigious?

Australian book publishing under attack?

"I want to make sure readers in Australia can buy online at the same price as readers anywhere in the world," said the Booktopia.com.au CEO, Tony Nash.

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IP Australia issues security warning – Trademarks Scam

The national IP registrar recently received "numerous calls from trade mark owners who have received an invoice from a company known as TMP, Trademark Publisher".

Beware of geeks bearing gifts

Everyone knows the story of the Greeks infiltrating the enemy Trojan compound by hiding inside a giant horse. But not many people know that something similar is going on right now inside the commercialisation of public research in Australia.

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