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Doing your own PR is not exactly advanced calculus, but it helps to have some basic know-how about the media and publicity process. From the creators of baby lotions and potions to the makers of killer heels, these ten self-made PR pros have seen their businesses covered in national magazines through to TV programs.
It’s what we all want, and (although unlikely) if it’s not what we want, then our company’s balance sheets could certainly benefit from it – marketing for free.