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Media shake up – only the moguls will gain

The Packer deal took everybody by surprise. It coincided perfectly with the media reform announcements, but in fact had more to do with maximising shareholder value than with media reforms.

Strategy: Effective leadership

While it may be heretical to some, I believe great leaders are made, not born. Undoubtedly, there are those among us who inherited certain traits that naturally lead them to leadership roles. But any individual with the right character, willpower and discipline can become a great leader.

Challenging the academics

Here's the ugly truth the multi-million dollar management training and development industry doesn't want you to hear: Australia's businesses are being hoodwinked by academics.

Working with fear

If you ever feel under the pump at work, spare a thought for these three professionals. How would you have dealt with the pressure to win gold placed on Cathy Freeman at the Sydney Olympics? Perhaps the intensity that greets a police sniper at a siege would be more to your taste? Could you have surmounted your own vertigo to launch the Sydney Harbour BridgeClimb business? When it's your job to deal with fear, you'd better learn fast.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE