Tag: Lauren Reilly

Lauren noticed many SME enquiries did not convert to sales in her traditional list-broking business due to the high cost and large volume of data required for minimum order standards. Automating the supply process through mailinglists.com.au eliminated associated labour expenses and brought the minimum order value down from $1,500 to $29.95, thus creating a new business model opening the market to SMEs to finally access mailing lists in an affordable, timely and self-directed manner.