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When winning is everything. The Darwin ice hockey team emerge as world champs [VIDEO]

Vegemite will always be an Australian icon. Even though it is now owned by the US giant, Kraft. A recently arrived American asked me if...

Your votes are in. So what was Australia’s dumbest business decision for 2009?

Clearly, iSnack 2.0 and Westpac's banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong'un with their spin. Readers who don't take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin's black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).

Your votes are in. So what was Australia's dumbest business decision for 2009?

Clearly, iSnack 2.0 and Westpac's banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong'un with their spin. Readers who don't take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin's black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).

The 10 Dumbest Business Moments for 2009. It’s time to vote!

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

The 10 Dumbest Business Moments for 2009. It's time to vote!

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

DUMB REPORT 2009: iSnack 2.Doh! (1 of 10)

As the first instalment in our annual DUMB REPORT, it's hard to look beyond the most discussed media and marketing experiment for 2009, Kraft's controversial crowdsourcing campaign and the naming of iSnack 2.0.

Help us populate Anthill’s DUMB REPORT for 2009

Every year, at about this time, we take greater pleasure in assembling and releasing the outcomes of our annual DUMB REPORT, a selection of goofs, gaffs and groaners from the world of business, politics, media and marketing. As we've said in the past, making mistakes is all part of growing a business. According to the wisdom of Kerry Packer, "If you get things right 60 percent of the time, you will rule the world." It's just a pity that not all mistakes are created equal.

Help us populate Anthill's DUMB REPORT for 2009

Every year, at about this time, we take greater pleasure in assembling and releasing the outcomes of our annual DUMB REPORT, a selection of goofs, gaffs and groaners from the world of business, politics, media and marketing. As we've said in the past, making mistakes is all part of growing a business. According to the wisdom of Kerry Packer, "If you get things right 60 percent of the time, you will rule the world." It's just a pity that not all mistakes are created equal.

Microsoft’s Windows 7 launch party tutorial gets the YouTube treatment

As Kraft's iSnack 2.0 debacle illustrates, companies don't have much room for error these days when it comes to launching a new product. That is especially true if that company's name is Microsoft and that product is Windows 7, the latest iteration of the company's flagship product and the follow-up to the much maligned Windows Vista.

Microsoft's Windows 7 launch party tutorial gets the YouTube treatment

As Kraft's iSnack 2.0 debacle illustrates, companies don't have much room for error these days when it comes to launching a new product. That is especially true if that company's name is Microsoft and that product is Windows 7, the latest iteration of the company's flagship product and the follow-up to the much maligned Windows Vista.

Is iSnack 2.0 so bad it’s good?

In the good old days when TV spots were cheap and Colgate-Palmolive seemed to have an unlimited budget, a style of advertising emerged under the banner of, “It’s so bad it’s good”.
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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