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Now, other than immersion in the athleticism, is there anything else we can take from the recently concluded London 2012 Olympics? Well, there's plenty! The lessons our athletes have provided, some by having it the hard way on the world stage, are fully applicable in the business world. Some of the athletes will show you the right moves and others; well, they will show you exactly what you should avoid.
Having spent close to two decades working in the male-dominated corporate arena of investment banking and professional services, I recognise sport is a key way to build rapport with colleagues, clients and senior executives. The Australian culture is pervaded by sport and for those who have not grown up watching or playing Australian sports it can be difficult to engage with others, particularly when much of our corporate networking and social interaction relates to sport.
You have come up with a cracker of an idea. It’s not just slightly different. It’s unique and out of the box. You can see a new market emerging and you're ahead of the pack. It should be easy to get the dollars rolling in — right? Think again.