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Want to sell? First tune into WIIFM. (What’s In It For Me, dummy.)

WIIFM stands for What’s In It For Me. It is the radio station that everybody listens to. To sell, you need to frame things in a way that makes your prospective client want to listen to you.
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THE ULTIMATE CASHFLOW CHECKLIST [FREE DOWNLOAD]

Most small business owners get caught up in the minutiae of a business. They become trapped like a hamster in a wheel, spinning, spinning, spinning,...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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